Partners Andrews Aldridge
Kate Waters
Planning Partner
Kate is responsible for the strategic direction of the agency's work for all our clients. Her team works closely with the data team to unite business, brand and creative strategy with communications planning. Kate nurtures robust and original thinking in virtually every market sector and across all media, from broad reach to word of mouth. Kate has four IPA effectiveness awards and two APG creative planning awards. Previously she was Head of Planning at Partners BDDH.