
Liam and the data team help clients use data to make better decisions for their businesses. Working across online and offline channels, Liam combines a marketing minded approach with the robust rigors of data to provide innovative and insight led data strategy. This encompasses campaign planning, business planning, e-CRM, and measurement and evaluation for clients including GSK, News International, Sony Professional and the COI. Previously, Liam was Head of Data Planning at Claydon Heeley.