Promote the launch of 200EX with a fully integrated campaign, to ultra high net worth, culturally diverse cold prospects.
Working alongside Rolls-Royce we produced the brand’s first global CRM campaign – unique in targeting so niche an audience. Using striking photography inspired by the Spirit of Ecstasy, our work signifies the bold new direction for the brand delivered as their most integrated campaign yet.
Within two months of the launch campaign breaking, we had delivered over 40% of the annual sales target.